Willingness to Pay

(Based on the SMS Escola project)

Objectives:

study evaluating the willingness of parents to pay for education.

Highlight:

In progress.

Parameters:

  • Registration: use of the already existing database (SMS Escola);
  • Audience: expected to reach up to 2000 parents;
  • Phraseology: questionnaire with up to 11 interactive VRU questions, regarding the concerns the respondent have regarding money and their children’s school;
  • Incentives: up to BRL12.00 cellphone credit as a reward for answering all of the questions.

MGov solutions:

  • Automated interactive communication by VRU and SMS.

Main results:

  • In progress.
 
 
 

University Education and Critical Thinking

Objectives:

The study evaluates the level of critical thinking of young people about to take ENEM (Brazil's equivalent of the SATs).

Hightlight:

In progress

Parameters:

  • Registration: Use of existing base;
  • Audience: Expected to reach up to 3.000 contacts;
  • Phraseology:Online questionaire;
  • Incentives: R$10,00 at Cultura bookstore for the first 1000 answers.

MGov solutions:

  • Online automatic interactive communication.

Main results:

  • In progress.
 
English