Crer Para Ver (2016)

Objectives:

To encourage the families of 10,000 Natura Consultants to engage in the education of their children. Acts as a complement to a personal and professional development platform, where one of the training tracks supports the Natura Consultant in strengthening her role as mother. To encourage this engagement by offering information and activities to support the education of the children and prompt access to the platform.

82%

of the consultants would like to continue receiving messages in the following year.

Parameters:

  • Registration: Opt-in conducted by the Natura Institute;
  • Audience: 15,000 consultants, in two phases;
  • Phraseology: Information about the development of children and young people and suggestions for appropriate activities for engaging with their child’s age group;
  • Incentives: No financial incentives.

MGov solutions:

  • Interactive SMS campaigns.

Main results:

  • 73% of the consultants liked receiving the content;
  • 82% of the consultants would like to continue receiving messages in the following year.
 
 

Crer Para Ver (2017)

Objectives:

To encourage the families of Natura Consultants to engage in the education of their children. Acts as a complement to a personal and professional development platform, where one of the training tracks supports the Natura Consultant in strengthening her role as mother. To encourage this engagement by offering information and activities to support the education of the children and prompt access to the platform.

Highlight:

in progress

Parameters:

  • Registration: Opt-in conducted by the Natura Institute;
  • Audience: 50,000 Natura consultants;
  • Phraseology: Information about the development of children and young people and suggestions for appropriate activities for engaging with their child’s age group;
  • Incentives: No financial incentives.

MGov solutions:

  • Interactive SMS campaigns.

Main results:

  • In progress.
 


EducaNatura

Objectives:

To provide financial education via SMS to Natura consultants empowering them with knowledge and skils to make better decisions and manage their money more efficiently.

Highlight:

In progress

Parameters:

  • Registration: Opt-in conducted by the Natura Institute;
  • Audience: 10.000 Natura consultants;
  • Phraseology: SMS content related to financial education, to foster best practices and to disseminate knowledge;
  • Incentives: No financial incentives.

MGov solutions:

  • Interactive SMS campaigns.

Main results:

  • In progress.
 
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