To encourage family engagement in the education of students in Cuiabá (State of Mato Grosso – MT)
- Registration:Face-to-face by Esina Brasil agents, supported by material produced by MGov;
- Audience: up to 6000 participating students in 17 schools;
- Phraseology: Information about the development of children and young people and suggestions for appropriate activities for engaging with their child’s age group;
- Incentives: No financial incentives.
- Interactive SMS campaigns.
- In progress.