Objectives:

To encourage family engagement in the education of students in Cuiabá (State of Mato Grosso – MT)

Highlight:

in progress.

Parameters:

  • Registration:Face-to-face by Esina Brasil agents, supported by material produced by MGov;
  • Audience: up to 6000 participating students in 17 schools;
  • Phraseology: Information about the development of children and young people and suggestions for appropriate activities for engaging with their child’s age group;
  • Incentives: No financial incentives.

MGov solutions:

  • Interactive SMS campaigns.

Main results:

  • In progress.
 
English