Minha Casa, Minha Vida Challenge (Social Housing Challenge)


To improve the relationship with financial services; reduce defaulting and indebtedness; increase the incidence of saving; map the changes required to the content and the integration with the Federal Savings Bank (CEF - Caixa Econômica Federal) to proceed to large-scale implementation.



  • Registration: opt-in using the contracting party’s database;
  • Audience:5000 CEF customers;
  • Phraseology: sending content by SMS relating to financial education, to encourage best practice and disseminate knowledge;
  • Incentives: No financial incentives.

MGov solutions:

  • Interactive SMS campaigns.

Main results:

  • In progress.