Minha Casa, Minha Vida Challenge (Social Housing Challenge)
To improve the relationship with financial services; reduce defaulting and indebtedness; increase the incidence of saving; map the changes required to the content and the integration with the Federal Savings Bank (CEF - Caixa Econômica Federal) to proceed to large-scale implementation.
- Registration: opt-in using the contracting party’s database;
- Audience:5000 CEF customers;
- Phraseology: sending content by SMS relating to financial education, to encourage best practice and disseminate knowledge;
- Incentives: No financial incentives.
- Interactive SMS campaigns.
- In progress.