Meu Município (My Municipality)
To understand the factors affecting the decision to vote and assessing the impact of the My Municipality Portal.
exposure to the My Municipality Portal increases the probability of accessing the site by 16%.
- Registration: Communication campaign using social networks;
- Audience: 1016 citizens, aged 16 years old or above, resident in the 15 largest election constituencies of the country, from municipalities spread across Brazil;
- Phraseology: Online questionnaire in two waves with 15 questions in each, one before the first round of the election and the other afterwards;
- Incentives: BRL10.00 money-off voucher for use in Cultura bookshops or the Men’s Market Portal for those who completed the whole survey
- Registration by social networks;
- Online surveys;
- Online vouchers as rewards.
- Exposure to the My Municipality Portal increases the probability of accessing the site by 16%.