Meu Município (My Municipality)

Objectives:

To understand the factors affecting the decision to vote and assessing the impact of the My Municipality Portal.

Highlight:

exposure to the My Municipality Portal increases the probability of accessing the site by 16%.

Parameters:

  • Registration: Communication campaign using social networks;
  • Audience: 1016 citizens, aged 16 years old or above, resident in the 15 largest election constituencies of the country, from municipalities spread across Brazil;
  • Phraseology: Online questionnaire in two waves with 15 questions in each, one before the first round of the election and the other afterwards;
  • Incentives: BRL10.00 money-off voucher for use in Cultura bookshops or the Men’s Market Portal for those who completed the whole survey

MGov solutions:

  • Registration by social networks;
  • Online surveys;
  • Online vouchers as rewards.

Main results:

  • Exposure to the My Municipality Portal increases the probability of accessing the site by 16%.
 
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